A Comprehensive Review of Hotel Recommendation Systems Using Reviews and AI
DOI:
https://doi.org/10.32628/CSEIT261215Keywords:
Hotel Recommendation, Sentiment Analysis, Deep Learning, Tourism Analytics, Recommender SystemsAbstract
Hotel recommendation systems have become a vital component of modern tourism platforms due to the exponential growth of online hotel reviews and user-generated content. These systems assist travelers in making informed booking decisions by analyzing customer preferences, sentiments, and contextual factors. Recent advances in artificial intelligence, machine learning, and deep learning have significantly improved recommendation accuracy, personalization, and scalability. This review paper presents a comprehensive analysis of state-of-the-art hotel recommendation approaches published between 2024 and 2025, with particular emphasis on sentiment analysis, hybrid recommender models, deep learning architecture, and explainable AI techniques. The study systematically examines methodological trends, advantages, and limitations across existing works, highlighting how textual reviews, metadata, and contextual information are integrated into recommendation pipelines. Furthermore, this review identifies key research findings and challenges related to data sparsity, ambiguity in natural language, fairness, explainability, and ethical considerations. By synthesizing recent research contributions, this paper aims to provide a structured understanding of current progress and future research directions in hotel recommendation systems, offering valuable insights for researchers and practitioners working in intelligent tourism and hospitality analytics.
Downloads
References
D. Erdoğan et al., “Developing a Deep Learning-Based Sentiment Analysis System of Hotel Customer Reviews for Sustainable Tourism,” Sustainability, vol. 17, no. 13, p. 5756, 2025, doi: 10.3390/su17135756. DOI: https://doi.org/10.3390/su17135756
A. Nadeem et al., “Resolving ambiguity in natural language for enhancement of aspect-based sentiment analysis of hotel reviews,” PeerJ Computer Science, vol. 11, pp. 1–29, 2025, doi: 10.7717/PEERJ-CS.2635. DOI: https://doi.org/10.7717/peerj-cs.2635
S. Dwivedi and P. Richhariya, “Sentiment Analysis of Hotel Reviews: Identifying Key Factors for Customer Satisfaction,” International Journal of Innovations in Science Engineering And Management, pp. 416–423, Jun. 2025, doi: 10.69968/ijisem.2025v4i2416-423. DOI: https://doi.org/10.69968/ijisem.2025v4i2416-423
H. T. M. Le, T. A. Phan-Thi, B. T. Nguyen, and T. Q. Nguyen, “Mining online hotel reviews using big data and machine learning: An empirical study from an emerging country,” Annals of Tourism Research Empirical Insights, vol. 6, no. 1, 2025, doi: 10.1016/j.annale.2025.100170. DOI: https://doi.org/10.1016/j.annale.2025.100170
D. Mindlin et al., Beyond one-shot explanations: a systematic literature review of dialogue-based xAI approaches, vol. 58, no. 3. 2025. doi: 10.1007/s10462-024-11007-7. DOI: https://doi.org/10.1007/s10462-024-11007-7
S. Gupta, “Optimizing LSTM Networks with Hippopotamus Optimization Algorithm for Enhanced Hotel Booking Recommendations Based on Hotel Reviews 1,” Machine Learning, vol. 26, no. July, pp. 294–315, 2025, [Online]. Available: http://eprints.umsida.ac.id/id/eprint/16287
J. Jang, S. Lee, and Q. Li, “A Hybrid Hotel Recommendation Model Leveraging Textual Information to Support Customer Decision-Making,” Journal of Intelligence and Information Systems, vol. 31, no. 2, pp. 61–83, Jun. 2025, doi: 10.13088/jiis.2025.31.2.061. DOI: https://doi.org/10.13088/jiis.2025.31.2.061
S. S. Roy, A. Kumar, and R. S. Kumar, “Metadata and Review-Based Hybrid Apparel Recommendation System Using Cascaded Large Language Models,” IEEE Access, vol. 12, no. September, pp. 140053–140071, 2024, doi: 10.1109/ACCESS.2024.3462793. DOI: https://doi.org/10.1109/ACCESS.2024.3462793
R. van Leeuwen, K. Hoogkamp, and G. Koole, “An investigation of the exposure effect of recommender systems in hospitality,” Decision Analytics Journal, vol. 10, no. February, p. 100414, 2024, doi: 10.1016/j.dajour.2024.100414. DOI: https://doi.org/10.1016/j.dajour.2024.100414
A. Souha, C. Ouaddi, L. Benaddi, L. Naimi, E. Mahi Bouziane, and A. Jakimi, “MDE-Based Approach for Accelerating the Development of Recommender Systems in Smart Tourism,” IEEE Access, vol. 13, no. January, pp. 31615–31629, 2025, doi: 10.1109/ACCESS.2025.3543058. DOI: https://doi.org/10.1109/ACCESS.2025.3543058
S. M. AL-Ghuribi, S. A. Mohd Noah, S. Tiun, M. A. Mohammed, and N. I. Y. Saat, “Combining review elements for modelling various multi-criteria collaborative recommendation models,” Journal of Big Data, vol. 12, no. 1, 2025, doi: 10.1186/s40537-025-01222-6. DOI: https://doi.org/10.1186/s40537-025-01222-6
A. Solano-Barliza et al., “Personalized Hotel Recommender System Based on Graded Logic with Asymmetric Criteria,” Procedia Computer Science, vol. 246, no. C, pp. 2864–2873, 2024, doi: 10.1016/j.procs.2024.09.385. DOI: https://doi.org/10.1016/j.procs.2024.09.385
C. Huda, Y. Heryadi, Lukas, and W. Budiharto, “Smart Tourism Recommender System Modeling Based on Hybrid Technique and Content Boosted Collaborative Filtering,” IEEE Access, vol. 12, no. July, pp. 131794–131808, 2024, doi: 10.1109/ACCESS.2024.3450882. DOI: https://doi.org/10.1109/ACCESS.2024.3450882
T. C. T. Chen, H. C. Wu, and K. W. Hsu, “Recommending suitable hotels to travelers in the post-COVID-19 pandemic using a novel FAHP-fuzzy TOPSIS approach,” Complex and Intelligent Systems, vol. 10, no. 5, pp. 6901–6915, 2024, doi: 10.1007/s40747-024-01521-0. DOI: https://doi.org/10.1007/s40747-024-01521-0
I. Afzal, B. Yilmazel, and C. Kaleli, “An Approach for Multi-Context-Aware Multi-Criteria Recommender Systems Based on Deep Learning,” IEEE Access, vol. 12, no. July, pp. 99936–99948, 2024, doi: 10.1109/ACCESS.2024.3428630. DOI: https://doi.org/10.1109/ACCESS.2024.3428630
E. Masciari, A. Umair, and M. H. Ullah, “A Systematic Literature Review on AI-Based Recommendation Systems and Their Ethical Considerations,” IEEE Access, vol. 12, no. September, pp. 121223–121241, 2024, doi: 10.1109/ACCESS.2024.3451054. DOI: https://doi.org/10.1109/ACCESS.2024.3451054
Banerjee, A. Satish, and W. Wörndl, “Enhancing Tourism Recommender Systems for Sustainable City Trips Using Retrieval-Augmented Generation,” in ArXiv, 2025, pp. 19–34. doi: 10.1007/978-3-031-87654-7_3. DOI: https://doi.org/10.1007/978-3-031-87654-7_3
H. Yang and X. Ren, “Design and Development of a Rural Tourism Marketing System Using Deep Learning,” IEEE Access, vol. 12, no. April, pp. 64795–64806, 2024, doi: 10.1109/ACCESS.2024.3396081. DOI: https://doi.org/10.1109/ACCESS.2024.3396081
J. Huang et al., “A Comprehensive Survey on Retrieval Methods in Recommender Systems,” ArXiv, vol. 1, no. 1, Jul. 2024, [Online]. Available: http://arxiv.org/abs/2407.21022
L. Aravani, E. Pintelas, C. Pierrakeas, and P. Pintelas, “A Natural Language Processing Framework for Hotel Recommendation Based on Users’ Text Reviews,” ArXiv, Aug. 2024, doi: 10.48550/arXiv.2408.00716.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 International Journal of Scientific Research in Computer Science, Engineering and Information Technology

This work is licensed under a Creative Commons Attribution 4.0 International License.