ROHINI SHARMA; ER. VANITA RANI. A Review of Machine Learning Approaches for User Engagement Profiling in Online Retail: Integrating Google Analytics for Predictive Insights. International Journal of Scientific Research in Computer Science, Engineering and Information Technology, [S. l.], v. 11, n. 6, p. 23–31, 2025. Disponível em: https://mail.ijsrcseit.com/index.php/home/article/view/CSEIT251117147. Acesso em: 6 dec. 2025.